Soho People

Meet the full Soho management team

Jeremy Norman
Jeremy Norman
Chairman
After a visit to America, Jeremy was inspired to open his first gym, Power Station in Chelsea, in 1983. Using his experience in the nightclub world – he created both Heaven and The Embassy Club – he went on to open Soho Athletic Club in Covent Garden in 1994. The group quickly expanded to include Earls Court Gym (where Princess Diana trained). He is now part-time executive Chairman, guiding the group’s expansion.
Michael Crockett
Michael Crockett
Managing Director
I joined Soho Gyms in January 2003 after 8 years of managing a variety of leisure operations and many more years as a squash coach. I place the highest importance on great customer service, keeping the gyms clean, functional and organised, training our staff – and especially on everyone having some fun along the way. I hope you enjoy our gyms as much as I enjoy working within them.
Tony Lyons
Tony Lyons
Director of Fitness
I have been in this industry for over 20 years in many different capacities, mostly as a Personal Trainer, working all over the world. After my years in management, I returned to Personal Training as it was my first love, and I oversee the PT operation here at Soho Gyms. I now specialize in clients who find it very difficult to reach their goals – and I find great satisfaction in helping them achieve them.
Amanda Hart
Amanda Hart
Group Sales & Operations Manager
Coming Soon
Nicola Servant
Nicola Servant
Head of PT & Fitness Equipment
After working in Clapham as Gym Manager for the last couple of years, I moved into our brand new Personal Training Division. We aim to provide quality personal training at affordable prices in our unique gym environment. So if you need help with motivation or have a specific goal in mind, give us a shout and we will get you there!
Karen Mason
Karen Mason
Head of Group Exercise
I remember my first visit to a gym was a nerve-racking experience but happily fear didn’t equal reality. I found that I loved training and went on to compete as a bodybuilder. Over the years I’ve taught as a freelance instructor, managed studios for several clubs, taught master classes internationally, presented on fitness-related TV chat shows/commercials and even managed to get on MTV Music videos.
Kevin Moore
Kevin Moore
Maintenance Manager
I look after the property and maintenance for each of the 10 Soho gyms in the group and have been for over 10 years. Working closely with the Club Managers and my colleagues at Head Office we put great importance on delivering an excellent customer experience by keeping our fitness environment clean, kitted out with the latest equipment and that everything works as it should.
Coming soon
Coming soon
Borough Manager
Nikki Hughes
Nikki Hughes
Bow Wharf Manager
Coming Soon
Natalia Tovey
Natalia Tovey
Camden Manager
I love the members and the atmosphere, as well as working in busy Camden High Street! We have an infectious passion for fitness, make sure you come visit us and we’ll take good care of you!
Aron Howell
Aron Howell
Clapham Manager
Coming soon
Ben Wigzell
Ben Wigzell
Covent Garden Manager
Covent Garden was the first-ever Soho Gyms venue, located right in the heart of Central London. We offer premium cardio and resistance machines, and one of London’s most extensive range of free weights. Our club is as much a place for making new friends as it is for working out, so come along and say hello.
Eduardo Martin
Eduardo Martin
Earls Court Manager
Spread over 3 floors, Earls Court has a special character and has been an active part of the Earls Court community for many years now! With a large free weights area and a big selection of classes, the staff are here to make sure you make the most of your membership!. Come down and meet us for a workout soon!
Luke Canessa
Luke Canessa
Farringdon Manager
As Club Manager of Soho Gyms Farringdon – we’ve undergone a complete refurbishment: the latest gym kit from MATRIX, a revitalised set of fitness classes, a dedicated free weights area and more to come. The Soho team and I are passionate about our fitness and would love to say hello, so pop in and see the change for yourselves.
Kristal Locke
Kristal Locke
Lewisham Manager
At Soho Gyms Lewisham we’re always on hand to help. There’s always a friendly, positive vibe in the gym and the Soho team care about your fitness experience from the reception team to our Personal Trainers. Say hello next time you’re in the gym –we’d love to hear from you
Lisa Orford Beukes
Lisa Orford Beukes
Tower Hill Manager
Tower Hill is the newest addition to the Soho Gyms family. We’re currently undergoing extensive upgrades so make sure you pop in and check out all our exciting improvements.
Daniel O’Reilly
Daniel O’Reilly
Waterloo Manager
Waterloo is our flagship gym and the most recent addition to our collection. Beautifully designed and open plan, we are located under three original brick wall arches near Waterloo Station. We offer brand new state of the art gym equipment and facilities as well as an extensive and exciting range of classes and a great team of instructors. What are you waiting for?!